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[SITUATION] · [ACTIVE]

3 clusters · 7 sources · 28 days · First seen about 1 month ago · Last updated 5 days ago

Categories: BUSINESS

Polish retail loyalty promotions expand

Entities: Stokrotka · Moja Biedronka · InPost · Biedronka · Pan Steskala

Overview

The coordinated rollout of loyalty‑driven offers by Polish retailers that began in early July 2024 has continued into late July 2026. Stokrotka repeated its limited‑time 18 % discount on a 1 kg bag of Lavazza Qualità Oro coffee (79.99 zł versus 97.99 zł) for the week of 23–29 July. The Pan Steskala Club app kept its exclusive promotions, including up to 40 % off a second item and a points‑to‑coupon conversion system. InPost’s mobile app maintained the InCoin scheme, rewarding parcel‑related actions with points redeemable for vouchers, brand discounts or event tickets through permanent and time‑limited challenges. Meanwhile, Biedronka introduced revised terms for its Moja Biedronka loyalty programme, requiring five optional consents for partner marketing activities while guaranteeing access to the card and discounts. The chain also ran a deposit‑voucher promotion on 29 July, issuing vouchers up to 20 PLN for returned beverage containers. These developments show an ongoing, multi‑channel effort by Polish retailers to deepen customer engagement via discounts, consent‑based data practices and diverse loyalty incentives.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[○ 1 SOURCE] Stokrotka discounted Lavazza Qualità Oro coffee (1 kg) from 97.99 zł to 79.99 zł, a reduction of 18 zł (18 %).
[○ 1 SOURCE] The Lavazza coffee discount is available from 23 July to 29 July 2024.
[○ 1 SOURCE] Pan Steskala’s Club app provides promotions with discounts up to 40 % on a second product.
[○ 1 SOURCE] Pan Steskala’s Club app lets users collect points that can be exchanged for purchase coupons.
[○ 1 SOURCE] InPost Mobile app runs a loyalty program where users earn InCoin points for parcel‑related activities.
[○ 1 SOURCE] InCoin points can be redeemed for vouchers, brand discounts or event tickets.
[○ 1 SOURCE] The InPost loyalty program includes both regular challenges and time‑limited extra challenges.

Timeline

5 days ago

[BUSINESS] 3 sources
Biedronka rolls out new loyalty program terms and deposit voucher offer in July
From 30 July 2026 Biedronka’s Moja Biedronka loyalty program will require separate consents for partner marketing, while a 29 July voucher promotion refunds drink deposits up to 20 PLN.
7 days ago

[BUSINESS] 4 sources
Polish retailers roll out major discounts and new loyalty programmes
Stokrotka cuts coffee prices by 18 zł, Pan Steskala’s app offers up to 40 % off and points rewards, and InPost launches an InCoin loyalty programme for parcel services in Poland.
about 1 month ago

[BUSINESS] 2 sources
Polish retailers launch July loyalty promotions with free goods and points rewards
Biedronka ends its July 4 free‑goods loyalty promotion, while Galeria Nowy Świat offers a July points‑for‑coupons program, both in Poland.

Sources

bochnianin.pl · fajnegotowanie.pl · farmer.pl · finanse.wp.pl · innpoland.pl · podhale24.pl · portalspozywczy.pl

This summary has been updated 1 time: see revision history