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Polish telecommunications market evolution

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2026-09-12 19:02 UTC → 2026-09-15 20:33 UTC · added removed

The Polish telecommunications market is undergoing a strategic transition toward maximizing customer value as user growth potential reaches its limits. According to a report by PMR Market Experts by Hume’s, operators are increasingly utilizing service bundling—including digital services like VOD and SVOD—to drive growth. By the end of 2025, bundles are expected to account for 58 percent of all telecommunications services in the country. This market shift is characterized by a ‘more-for-more’ strategy, where rising prices and increased Average Revenue Per User (ARPU) drive value. In support of these evolving service needs, major infrastructure developments are occurring. The As of late 2026, the operator Plus, managed by Polkomtel, has launched entered a large-scale modernization program in collaboration binding agreement with Cellnex/Towerlink. Cellnex and Towerlink to execute a major modernization and expansion of its mobile infrastructure. The project aims to increase the number of points of presence by approximately 5,000 by 2041. This initiative involves deploying up to 5,000 new transmitting stations and replacing existing a complete replacement of the active radio access network equipment with (RAN) layer using Nokia and Ericsson hardware. equipment. The expansion aims is designed to provide enhance 5G services capabilities across four the 700 MHz, 2100 MHz, 2600 MHz, and 3.6 GHz frequency bands through technologies such as Massive MIMO and active antenna systems. This infrastructure overhaul follows a period of competitive volatility. In the first half of 2026, mobile number portability data indicated that while Orange led with a positive balance of 36,894 numbers, Plus experienced a loss of 67,675 numbers. The modernization is intended to improve data speeds, network coverage, capacity, and latency for both urban and rural users. cost efficiency to strengthen the operator’s market position.

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  1. 2026-09-15 20:33 UTC Polish telecommunications market evolution
  2. 2026-09-12 19:02 UTC Polish telecommunications market evolution

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