Polish vacation preference shift

In early July 2026, Polish travelers began moving away from domestic seaside and mountain resorts toward foreign destinations. Apartment owners in Croatia and along the Polish Baltic coast reported higher last‑minute cancellations, with arrivals in Split down 6 % and overnight stays 4 % lower than a year earlier. Google search data showed a 31.8 % drop in interest for Polish coastal, lake and mountain getaways, while searches for holidays in Italy, Spain, Turkey and even South Korea rose by 12.5 %. A poll indicated that half of Poles now plan trips themselves, only 13.6 % still choose all‑inclusive packages, and 30 % prioritize sightseeing over beach relaxation.

A later July survey deepened the picture, revealing that quiet, privacy and close contact with nature have become top holiday criteria (23.3 % and 22.8 % respectively). Financial worries dominate travellers’ concerns, with 42.2 % fearing unexpected health costs. Planning habits are changing: 26.3 % book well in advance, while 20.1 % decide spontaneously. Use of navigation and booking apps remains common, but trust in AI recommendations stays low.

Together the data show a clear trend: Polish vacationers are shifting from traditional domestic beach trips to abroad travel that emphasizes nature, solitude, and cost‑conscious planning.