[REVISION HISTORY]

Pom Pom Purin 30th Anniversary merchandise

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-07-29 08:24 UTC → 2026-08-01 01:24 UTC · added ~~removed~~

In late July 2026, Sanrio announced the 30th‑anniversary celebration for its character Pom Pom Purin. An initial rollout was scheduled for August 1 at the Abeille retailer, featuring items such as a plush‑backpack, die‑cut pouches, and a limited‑edition mook with a “fluffy‑mochi butt cushion.” Promotional events were planned at Kinokuniya bookstores in Shinjuku and Yokohama, and a commemorative book was to be released on September 9. A few days later, the merchandise launch expanded nationwide. Starting July 29, Shamble (Shimamura Group) stores and the brand’s online platform began selling a broader range of products, including shoulder bags, face‑printed pouches, charms, and a dish set. In addition, a collaboration with the character Shirotan was introduced on July 31, adding key‑holders, a hugging pillow, T‑shirts and stickers, with sales limited to three units per customer. The collaboration was distributed through Shirotan’s own stores and online portals at Tokyo Station’s Ichiban Plaza and Tokyo Character Street. Also on July 31, Sanrio partnered with Osaka’s historic castella shop Ginsou to launch a limited‑edition Pom Pom Purin castella flavored with caramel pudding. The confection, sold in packs of five for ¥800 (tax‑free), features two exclusive package designs and themed paper bags. It became available nationwide from August 1 through department stores, Ginsou outlets, station kiosks and airport souvenir shops, with Ginsou indicating possible further Sanrio collaborations later in the year.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.