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PPC S.A. digital and service infrastructure expansion

Updated 3 times since CLSTR started tracking revisions of this situation.

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2026-08-25 12:28 UTC → 2026-09-04 05:33 UTC · added removed

PPC S.A. is pursuing advancing several strategic initiatives to expand its digital and service infrastructure in Greece. The company is in advanced negotiations progressing with an international hyperscaler to build plans for a large-scale major data center in Western Macedonia. CEO Giorgos Stassis indicated that discussions are hub in a mature stage, with Kozani, situated at the aim of finalizing former Agios Dimitrios power plant site. The project is expected to begin with an initial 300 MW phase, with potential expansion up to 1 GW. Construction for the first phase of the project is slated to begin by the end of the year. This initial phase is 2026, with operations expected to have a 300 MW capacity and become operational by 2028, the end of 2028. While PPC has maintained confidentiality regarding negotiations with hyperscalers, industry speculation suggests potential expansions reaching partners could include major firms such as Amazon, Microsoft, Google, or Meta. Goldman Sachs has raised its price target for PPC to 27 euros, noting that the company’s valuation could reach 31 euros if the hub expands to 1 GW. GW, an expansion estimated to cost approximately 4 billion euros, excluding cooling and IT equipment. Simultaneously, PPC S.A. has expanded its physical retail presence, surpassing surpassed 100 next-generation stores across the country. These locations are designed redesigned service points act as integrated service hubs for energy, technology, and connectivity, featuring specialized zones for energy consulting, digital management, and smart home equipment. The network also supports the activation of DEH Fiber, the company’s Fiber high-speed internet service. internet. The redesigned service points now feature three distinct zones: store model includes a quick rapid service zone, a specialized energy consultant zone, and a ‘myΔΕΗ Service Point’ ServicePoint’ for digital management tasks such as account registration and payments. tasks. Additionally, 70 stores include feature a ‘TechLiving Zone’ focused on energy saving, electric mobility, and smart home products. To improve accessibility, the company has introduced an e-appointment system and 80 stores offer a ‘Quiet Hour’ service for neurodivergent individuals in 80 locations. Operating hours have also been expanded on Tuesdays, Thursdays, and Fridays until 20:00. individuals. The company intends to continue the dynamic expansion of this retail network through 2026.

Versions

  1. 2026-09-04 05:33 UTC PPC S.A. digital and service infrastructure expansion
  2. 2026-08-25 12:28 UTC PPC S.A. digital and service infrastructure expansion
  3. 2026-08-25 10:40 UTC PPC S.A. digital and service infrastructure expansion
  4. 2026-08-25 09:43 UTC PPC S.A. digital and service infrastructure expansion

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