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Prada flagship expansion in Milan
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2026-09-17 22:27 UTC → 2026-09-22 18:22 UTC ·
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Prada has launched the Prada Galleria, an eight-story flagship complex located in Milan’s historic Galleria Vittorio Emanuele II. The project, which project occupies the site of where the brand’s original brand was founded in 1913 boutique, integrates retail, hospitality, as Fratelli Prada by brothers Mario and cultural spaces. Martino Prada. Curated by Miuccia Prada, the development includes integrates retail, hospitality, and cultural spaces. The complex features boutiques for men’s and women’s fashion, beauty products, and home goods. The historic womenswear and menswear boutiques are now connected by an underground tunnel known as the ‘Passaggio Segreto’. Hospitality and food offerings include the Marchesi 1824 pastry shop, and shop. As a cultural destination, the site includes the ‘Pradasphere’ permanent exhibition. The complex also features exhibition for archival pieces, the Osservatorio Fondazione Prada for visual experimentation, and ‘L’Appartamento,’ a private event space for events. Following featuring works by artist Andreas Gursky. Regarding corporate strategy, CEO Andrea Guerra indicated that the opening, company leadership indicated a strategic focus on integrating is prioritizing the integration of Versace into the Prada its portfolio rather than pursuing other luxury brands. brands, such as Armani.
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- 2026-09-22 18:22 UTC Prada flagship expansion in Milan
- 2026-09-17 22:27 UTC Prada flagship expansion in Milan
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