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Premios Juventud 2026 held in Marbella, Spain

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2026-09-06 22:51 UTC → 2026-09-11 17:58 UTC · added ~~removed~~

The 23rd annual Premios Juventud awards ceremony took place on September 3, 2026, at the Starlite Marbella in Spain. This edition marked a historic milestone as the first time in the event's 23-year history that the ceremony was held in Europe, moving away from its traditional locations in the Americas. Produced by TelevisaUnivision in a strategic alliance with Starlite, the gala aimed to bridge the music and audiovisual industries between Europe and the Americas. The event featured over 200 nominees across 50 categories. Major winners included Shakira, who secured three awards including Best Female Artist, an OMG Collaboration for ‘Dai Dai’ with Burna Boy, and Best Pop Song for ‘Bésame’ with Alejandro Sanz. Bad Bunny won Best Male Artist and Best Tour for his ‘Debí tirar más fotos world tour’, though he was absent from the live event. Aitana also earned three awards, including Best Pop Album for ‘Cuarto Azul’. Romeo Santos and Prince Royce each received three awards for their collaborative project ‘Better Late Than Never’. ~~Other notable winners included Alejandro Fernández, Bizarrap (Producer of~~ Following the ~~Year), and Karol G, who won Album of~~ ceremony, TelevisaUnivision reported that the Year for ‘Tropicoqueta’. The ceremony recognized Antonio Banderas, La Oreja de Van Gogh, Marc Anthony, and Yandel as ‘Agentes de Cambio’. Mexican singers Ángela Aguilar and Christian Nodal drew significant social media attention for their coordinated white attire event reached 10 million viewers across the United States, Mexico, and ~~a viral kiss on TikTok. During a tribute to Marc Anthony, Aguilar noted that Anthony served as~~ Spain, with audiences in over 150 countries. In the ~~godfather of her wedding, while Nodal indicated that plans for~~ U.S., the transmission reached 4.3 million viewers, a ~~third wedding~~ 7% increase from 2025, making it the top-rated prime-time show among Hispanics. Digital engagement was notably high, with ~~Aguilar remain part of his future intentions.~~ ‘PJ Fest’ programming generating 673 million interactions and the ceremony recording 103.1 million video views, doubling the previous year's performance.

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