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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 4 sources · 9 days · First seen · Last updated
Premiumisation and technology in frozen food and bakery
Overview
The frozen food and bakery sectors are experiencing growth driven by premiumisation and advancements in preservation technology.
In the United States, the frozen food market is shifting toward high-quality, specialized products. The Italian brand Porta has expanded into Target stores, offering handmade Roman-style pizzas made with traditional ingredients such as flour from Le Marche and tomatoes from Campania. Additionally, the market is seeing the introduction of cannabis products as consumers seek new ways to maintain freshness.
In the United Kingdom, the bakery market is growing in value by more than 3% annually as consumers seek café-style experiences at home. While volume growth faces challenges, specialty segments and frozen bakery products—including dough, cakes, and pastries—are expanding. This growth is supported by technologies like blast and spiral freezing, which preserve texture and flavor while providing convenience and reducing food waste.
Entities
Timeline
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[BUSINESS] 2 sourcesBakery market grows through premiumisation and frozen goods technology
The bakery market is seeing value growth driven by premiumisation and a rising demand for high-quality frozen goods and café-style experiences at home.
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[BUSINESS] 2 sourcesFrozen food market expands with premium brands and new categories
The frozen food market is evolving toward premium ingredients and new categories, including Porta's Roman-style pizzas at Target and the emergence of frozen cannabis products.
Sources
diningandcooking.com · frozenfoodeurope.com · grocerytrader.co.uk · thefreshtoast.com