[REVISION HISTORY]
Prima Sport launch in Czech Republic
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2026-08-03 09:01 UTC → 2026-08-06 03:43 UTC ·
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In mid‑July 2026 Prima Media Group announced a free‑to‑air sports channel, Prima Sport, targeting slated for an August launch. The channel secured launch under a twelve‑year terrestrial licence, would licence. The channel will broadcast 15‑24 hours daily and feature daily, covering Czech ice‑hockey, domestic football, the Polish league matches, e‑sports league, floorball, volleyball, basketball, beach volleyball, motorsport, the Ski Classics series and other sports. After a e‑sports, plus magazines, podcasts and short‑form content. A test transmission on 4 August featured a UEFA Champions League qualifier (Sparta Prague vs. vs Olympique Lyon), regular Lyon). Regular programming began on 17 August, with Magenta TV allocating a multiplex slot 24 and advertising inventory. The launch is built on the former Sporty TV platform. channel being added to IPTV services. Prima Sport is produced in partnership with Perinvest Group, which has run operated Sporty TV since 2024; Sporty TV is owned by Tomáš Petera and financially overseen by Johana Wimmerová of the GES Group. The channel is carried on terrestrial DVB‑T2 (MUX 24) and will be added to various IPTV services. Pay‑TV operators are preparing to include carry Prima Sport, complying with technical and commercial rules that limit simultaneous device access, restrict ad‑skipping, protect sports‑rights, sports‑rights and set wholesale‑distribution fees and govern electronic programme‑guide EPG placement and channel repositioning. guidelines. The rollout expands free‑to‑air sports coverage for channel’s debut broadcast was presented by Libor Bouček, with Betano sponsorship visible at the Letná stadium. Czech viewers and reaches western football analysts highlighted emerging talents such as Richard Sedláček, Tadeáš Vachoušek, Daniel Vašulín, Mojmír Chytil and northern Slovak border regions via Michal Sadílek, underscoring the Czech multiplex. depth of the domestic league as the nation approaches upcoming international fixtures.
Versions
- 2026-08-06 03:43 UTC Prima Sport launch in Czech Republic
- 2026-08-03 09:01 UTC Prima Sport launch in Czech Republic
- 2026-07-30 10:28 UTC Prima Sport launch in Czech Republic
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