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Private label growth and shifting habits in Spain
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2026-09-19 16:35 UTC → 2026-10-16 19:10 UTC ·
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Private label brand growth and shifting habits in Spain
Private label brands have become a dominant force in the Spanish grocery market, accounting for 53.8% of total household purchase volume, excluding fresh products. Spain currently leads Europe in the expansion rate of these brands and holds the second-highest market share on the continent at 52% by value. Recent data from NielsenIQ and ALDI indicates that private labels have increased their market dominance, now accounting for 58.9% of the volume of consumer goods in Spain, goods, the highest share in Europe. This sustained shift in consumer behavior is evidenced driven by the fact that a sustained change in consumer behavior, with 7 out of 10 Spaniards now allocate allocating half or more of their typical shopping basket to private labels. Regional trends continue to show significant activity. In high engagement, particularly in Andalusia, where 73% of households fill half or more of their basket with private labels, while in and the Canary Islands, 67.6% of families do the same. Islands at 67.6%. In Valencia, nearly half 46.5% of families (46.5%) have increased their private label consumption over the last year. Retailers are adapting to this transformation, which is further influenced by demographic shifts such as an aging population and smaller household sizes. ALDI remains a significant contributor, accounting for 12% of the total value growth of Newer market data indicates that private labels in Spain. The company reports that 9 out of 10 of its products are private labels. increasingly used as a tool to combat food inflation. While the average manufacturer brands saw a 2.6% price of increase, supermarket private labels in the sector rose by 1.9%, ALDI customers paid an average of 2% less only 0.3%. This price gap is driving consumers toward more economical options. Retailers like Mercadona, Lidl, and Aldi have been noted for their private label successfully containing prices for packaged foods; between January and September, Mercadona’s prices rose by only 0.2%, while Lidl and Aldi saw decreases of 0.6% and 0.3%, respectively. Additionally, consumer habits are evolving through ‘foodvenience’—the regular inclusion of ready-to-eat, ready-to-drink, or ready-to-cook products. This trend is most prevalent among Generation Z (93%) and households with children (91%), as shoppers prioritize immediacy and practicality alongside perceived value.
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- 2026-10-16 19:10 UTC Private label growth and shifting habits in Spain
- 2026-09-19 16:35 UTC Private label brand growth in Spain
- 2026-09-19 01:40 UTC Private label brand growth in Spain
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