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2 clusters · 8 sources · 15 days · First seen · Last updated

Prudential Syariah expansion in Indonesia

Overview

Prudential Syariah has initiated efforts to increase sharia insurance inclusion in Indonesia through educational and product-based strategies.

In late September 2026, the company launched a Business Proposal Competition at the Youth Innovation Festival to engage university students in developing solutions for the industry. This initiative aims to bridge the gap between Indonesia’s sharia financial literacy of 43.07% and its low sharia financial inclusion rate of 13.24%.

By mid-October 2026, the company expanded its offerings with the launch of PRUCare 360 Syariah, a life insurance product designed to provide continuous protection from productive to non-productive ages. The product includes flexible funds for health-related needs up to age 80, targeting medical inflation and the needs of the sandwich generation.

Entities

Prudential Syariah · Polda Jawa Barat · East Nusa Tenggara · Akulaku Finance Indonesia · Flores

Timeline

  1. [BUSINESS] 6 sources
    Prudential Indonesia launches PRUCare 360 Syariah insurance product

    Prudential Syariah launched PRUCare 360 Syariah to provide continuous life insurance coverage through age 80, while Prudential Indonesia continues humanitarian health support in earthquake-affected Flores.

  2. [BUSINESS] 5 sources
    Prudential Syariah engages students to boost sharia insurance inclusion

    Prudential Syariah is hosting a business competition for Indonesian students to design solutions for expanding sharia insurance access and improving low financial literacy and inclusion rates.

Sources

disway.id · industry.co.id · insight.kontan.co.id · jawapos.com · jpnn.com · keuangan.kontan.co.id · m.jpnn.com · mediaasuransinews.co.id