PT Pegadaian corporate social and customer initiatives

PT Pegadaian (Persero) has conducted several corporate initiatives in Indonesia focused on social responsibility and customer engagement.

In early September 2026, the company distributed 1,000 basic food packages to online motorcycle taxi drivers through its ‘Pegadaian Peduli’ program. Held at the Ministry of Micro, Small, and Medium Enterprises office, the event aimed to support the micro-business ecosystem and alleviate daily expenses for drivers.

Following this, the company hosted a dinner event in Jakarta to commemorate National Customer Day. This event served to appreciate priority and loyal customers while promoting ‘Tring!’, a digital platform designed to provide integrated financial solutions through a ‘Tenang Saja’ (Stay Calm) campaign.

These efforts were part of a broader trend among various Indonesian companies and institutions to mark National Customer Day 2026. Other participants included IPC Terminal Petikemas (IPC TPK) Pontianak, which provided snacks and masks to mitigate health risks from forest fire smoke, and Pertamina Patra Niaga, which distributed 8,100 food portions at gas stations. In the banking sector, Bank Jateng and BRI also held commemorative events to support local MSMEs and enhance customer relations.