[REVISION HISTORY]

Puma footwear and apparel collaboration expansions

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-03 19:34 UTC → 2026-09-06 05:11 UTC · added ~~removed~~

Puma has expanded its footwear collaborations, specifically focusing on iterations of its Speedcat silhouette. In late July 2026, the brand released the Speedcat Etoile in collaboration with Blackpink star Rosé, featuring ballet-inspired details such as ribbon laces and satin-like finishes. Following this, Puma announced further redesigns of the Speedcat line through a partnership with Japanese label noir kei ninomiya, which incorporates translucent floral appliqués. Showcased at Paris Fashion Week, this collaboration is available in black, white, and red colorways with a phased international release throughout August. On August 27, 2026, Puma launched the Straycat in collaboration with A$AP Rocky, who has served as the brand’s Creative Director for over three years. Based on the 2005 Ouninpohja Explorador II, the design incorporates motorsport and rally racing themes, featuring a double-lace system, hand-distressed materials, and a rugged Vibram-enhanced compound rubber outsole. This release marks the first time Vibram has released a co-branded outsole. The collection includes footwear alongside items such as a T7 Panel Jersey, Fire Gloves, and an Oil Can Bag. Expanding on this partnership, Rocky and Puma released special edition football jerseys for Manchester City and AC Milan as part of his ‘Don’t Be Dumb’ tour. The Manchester City collection includes a limited-edition black and gold long-sleeve PUMA KING jersey and customized club kits featuring the ‘A$AP’ name in the rapper’s typeface. The AC Milan collaboration utilizes a red and black aesthetic with the AWGE logo, supported by a pop-up event and a public block party in Milan’s Tortona district. In Manchester, the release coincided with Rocky’s September 5 concert at Co-op Live and featured a ‘Don’t Be Dumb Caff’ pop-up in the Northern Quarter, where some items included ‘Golden Tickets’ for concert or match access.

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