[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

5 clusters · 10 sources · 40 days · First seen · Last updated

Puma footwear and apparel collaboration expansions

Overview

Puma has expanded its footwear collaborations, specifically focusing on iterations of its Speedcat silhouette. In late July 2026, the brand released the Speedcat Etoile in collaboration with Blackpink star Rosé, featuring ballet-inspired details such as ribbon laces and satin-like finishes.

Following this, Puma announced further redesigns of the Speedcat line through a partnership with Japanese label noir kei ninomiya, which incorporates translucent floral appliqués. Showcased at Paris Fashion Week, this collaboration is available in black, white, and red colorways with a phased international release throughout August.

On August 27, 2026, Puma launched the Straycat in collaboration with A$AP Rocky, who has served as the brand’s Creative Director for over three years. Based on the 2005 Ouninpohja Explorador II, the design incorporates motorsport and rally racing themes, featuring a double-lace system, hand-distressed materials, and a rugged Vibram-enhanced compound rubber outsole. This release marks the first time Vibram has released a co-branded outsole. The collection includes footwear alongside items such as a T7 Panel Jersey, Fire Gloves, and an Oil Can Bag.

Expanding on this partnership, Rocky and Puma released special edition football jerseys for Manchester City and AC Milan as part of his ‘Don’t Be Dumb’ tour. The Manchester City collection includes a limited-edition black and gold long-sleeve PUMA KING jersey and customized club kits featuring the ‘A$AP’ name in the rapper’s typeface. The AC Milan collaboration utilizes a red and black aesthetic with the AWGE logo, supported by a pop-up event and a public block party in Milan’s Tortona district. In Manchester, the release coincided with Rocky’s September 5 concert at Co-op Live and featured a ‘Don’t Be Dumb Caff’ pop-up in the Northern Quarter, where some items included ‘Golden Tickets’ for concert or match access.

Entities

Puma · A$AP Rocky · Manchester City · Rosé · Speedcat Etoile

Timeline

  1. 6 days ago

    [CULTURE] 3 sources
    A$AP Rocky and Manchester City launch limited-edition jersey collection

    Manchester City, PUMA, and A$AP Rocky have released a limited-edition streetwear collection inspired by the rapper’s upcoming album, ‘Don’t Be Dumb’.

  2. 9 days ago

    [CULTURE] 4 sources
    A$AP Rocky and Puma launch Manchester City and AC Milan jersey collaborations

    A$AP Rocky and Puma are launching limited-edition football jersey collaborations for Manchester City and AC Milan to coincide with the rapper’s ‘Don’t Be Dumb’ tour.

  3. 16 days ago

    [BUSINESS] 3 sources
    A$AP Rocky and PUMA announce Straycat footwear collaboration

    A$AP Rocky and PUMA have unveiled the Straycat, a motorsport-inspired footwear silhouette featuring a co-branded Vibram outsole, launching on August 27.

  4. 26 days ago

    [BUSINESS] 2 sources
    PUMA announces new footwear collaborations with noir kei ninomiya and A$AP Rocky

    PUMA announces new footwear collaborations, including a sculptural Speedcat redesign with noir kei ninomiya and the motorsport-inspired Straycat with A$AP Rocky, set for release in August 2026.

  5. about 1 month ago

    [BUSINESS] 8 sources
    Puma launches ballet‑inspired Speedcat sneakers with Blackpink star Rosé

    Puma and Blackpink’s Rosé unveiled the ballet‑inspired Speedcat Etoile sneakers, releasing July 30 in pastel pink, beige and black for $110.

Sources

complex.com · emmepress.com · footyheadlines.com · fuckingyoung.es · hip-hopvibe.com · hotnewhiphop.com · hypemagazine.co.za · milanpress.it · monacoinsider.com · sneakerbardetroit.com

This summary has been updated 3 times: see revision history