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2 clusters · 2 sources · 20 days · First seen · Last updated

Ritter Sport compliance with EU greenwashing regulations

Overview

Ritter Sport has begun applying stickers to its chocolate packaging to cover the claim ‘100% certified sustainable cocoa sourcing’. This measure is a response to the European Union’s Empowering Consumers for the Green Transition (EmpCo) directive, which aims to prevent greenwashing by restricting vague environmental claims that lack detailed, substantiated evidence.

To avoid destroying existing packaging, the company is using stickers that also include product weight specifications. As the directive approaches its end-of-September implementation, Ritter Sport is preparing a full packaging relaunch. Under the new design, the claim ‘without added flavors’ will appear on the front, while detailed information regarding certified cocoa sourcing will be moved to the back of the pack. While the company supports increased transparency, it noted that legal uncertainty regarding how different European countries interpret these rules remains a challenge.

Entities

European Union · Ritter Sport

Timeline

  1. 11 days ago

    [BUSINESS] 2 sources
    Ritter Sport uses stickers to comply with new EU greenwashing rules

    Ritter Sport is using stickers to cover sustainability claims on its packaging to comply with new EU greenwashing regulations, specifically the EmpCo directive.

  2. about 1 month ago

    [BUSINESS] 2 sources
    Ritter Sport covers sustainability claims on packaging

    Ritter Sport is covering its ‘100% certified sustainable cocoa’ claims with stickers to comply with new EU consumer protection rules against greenwashing and to clarify product weight.

Sources

beck-aktuell.de · deutschlandsuchtdensuperstar.de