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2 clusters · 7 sources · 1 days · First seen 7 days ago · Last updated 7 days ago

River Plate commercial and stadium developments

Overview

River Plate has entered into several significant commercial agreements aimed at digital innovation and venue management.

The club signed a 10 million USD sponsorship deal with Visa, running through 2031, to integrate digital payment technologies such as NFC and biometric authentication at the Estadio Monumental and training facilities.

Concurrently, following the early termination of a naming rights contract by Dorinka, the club is moving to restore the traditional name of its stadium. A new 10-year agreement with Live Nation, valued at $110 million plus VAT, is set to begin negotiations on January 1, 2027. This partnership, involving DF Entertainment and Dale Play Live, allocates $80 million toward concert production and $30 million for naming rights management, as the club seeks to expand stadium capacity to over 100,000 people.

Entities

River Plate · Live Nation · Visa · Estadio Monumental · Dorinka

Timeline

7 days ago

[SPORTS] 5 sources
River Plate seeks new naming rights for Estadio Monumental
River Plate will seek new naming rights for Estadio Monumental after Dorinka terminated its contract early. A $110 million, 10-year deal with Live Nation is set to begin in 2027.
7 days ago

[BUSINESS] 2 sources
River Plate signs 10 million USD sponsorship deal with Visa
River Plate has secured a sponsorship deal with Visa worth 10 million USD over five years, focusing on digital payment integration and brand presence at the Estadio Monumental through 2031.

Sources

diariopanorama.com · elintransigente.com · expresdiario.com.ar · fmimpacto107.com.ar · losprimeros.tv · mejorinformado.com · radiogol.com.ar