Monitor this situation.
Unsubscribe anytime.
[SITUATION] · [QUIET] · [TECHNOLOGY]
5 clusters · 16 sources · 52 days · First seen · Last updated
Roku OLED television market entry
Overview
Roku has expanded its hardware offerings by entering the OLED television market with two new lines: the Pro Series OLED and the premium Pro Series LX OLED. The standard Pro Series, available in 55-inch and 65-inch sizes, features 4K resolution, 120Hz panels, and gaming-centric technologies like AMD FreeSync Premium. The higher-end LX series, which launched in October, offers increased brightness, a 144Hz refresh rate, an anti-reflective filter, and a Voice Remote Pro with hands-free control. Both series are sold exclusively through Amazon.
Following the initial announcement, Roku introduced significant promotional discounts for its Pro Series OLED models. Using specific codes, customers can reduce the price of the 55-inch model to $699 and the 65-inch model to $799.
Upon release, the Pro Series OLED aims to lower the barrier to entry for OLED technology through competitive pricing, with the 65-inch model priced at $1,199.99. While the television offers accurate colors, an ultra-slim profile, and precise pixel-level contrast, it is noted to be dimmer than budget mini-LED alternatives or mid-range OLEDs, making it best suited for use in darkened rooms.
The device is noted for strong gaming performance, registering under nine milliseconds of input lag with a 4K60 signal. Recent testing by PC Labs has named the Roku Pro Series OLED the “new speed champion for gaming,” noting that it outperformed the more expensive Samsung S95H. In side-by-side testing against the Hisense U6SF Pro, the Roku model won by “a fraction of a millisecond” in terms of input lag.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Roku has released the Pro Series LX OLED TV on Amazon.
- [● 3 SOURCES] The Pro Series LX OLED models feature 4K resolution and a 120Hz or 144Hz refresh rate.
- [● 3 SOURCES] The TVs support Dolby Vision, HDR10, and HLG.
- [● 3 SOURCES] The Pro Series LX OLED includes gaming features like VRR and AMD FreeSync Premium.
- [○ 1 SOURCE] The 55-inch Pro Series LX OLED model is priced at $1,299.
- [○ 1 SOURCE] The 65-inch Pro Series LX OLED model is priced at $1,599.
- [○ 1 SOURCE] The Pro Series OLED models start at $999.
- [○ 1 SOURCE] The Pro Series LX OLED features a metal bezel and a tool-free adjustable stand.
Timeline
-
[TECHNOLOGY] 3 sourcesRoku launches Pro Series LX OLED TVs on Amazon
Roku has launched its Pro Series LX OLED TVs exclusively on Amazon, offering 4K resolution, high refresh rates, and gaming features like VRR at competitive prices.
-
[TECHNOLOGY] 2 sourcesRoku Pro Series OLED wins gaming speed test over Samsung
The Roku Pro Series OLED has outperformed the high-end Samsung S95H in input lag testing, earning a Lab Award for being the fastest gaming TV despite its significantly lower price point.
-
[TECHNOLOGY] 3 sourcesRoku launches Pro Series OLED TV with competitive pricing
Roku's new Pro Series OLED TV offers competitive pricing and industry-leading low input lag for gaming, though it lacks the brightness of some competitors.
-
[BUSINESS] 2 sourcesRoku offers significant discounts on first OLED TV series
Roku is offering major discounts on its new Pro Series OLED TVs via Amazon, with 55-inch models starting at $699 and 65-inch models at $799 using promotional codes.
-
[TECHNOLOGY] 12 sourcesRoku enters OLED TV market with new Pro Series models
Roku is entering the OLED TV market with two new series: the Pro Series OLED starting at $999 and the premium Pro Series LX OLED starting at $1,299, available exclusively via Amazon.
Sources
4kfilme.de · agcensus.usda.gov · au.pcmag.com · borncity.com · cordcuttersnews.com · dailyguardian.ae · droid-life.com · forbesliberia.com · geekvintage.com · it-boltwise.de · primorska.info · sammobile.com · theshortcut.com · trendhunter.com · uk.pcmag.com · world-today-news.com
This summary has been updated 3 times: see revision history