[REVISION HISTORY]

Roku OLED television market entry

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2026-09-28 15:52 UTC → 2026-10-24 12:27 UTC · added ~~removed~~

Roku has expanded its hardware offerings by entering the OLED television market with two new lines: the Pro Series OLED and the premium Pro Series LX OLED. The standard Pro Series, available in 55-inch and 65-inch sizes, features 4K resolution, 120Hz panels, and gaming-centric technologies like AMD FreeSync Premium. The higher-end LX series, ~~scheduled for an October launch, is expected to offer~~ which launched in October, offers increased brightness, a 144Hz refresh rate, ~~and~~ an anti-reflective ~~filter.~~ filter, and a Voice Remote Pro with hands-free control. Both series are sold exclusively through Amazon. Following the initial announcement, Roku introduced significant promotional discounts for its Pro Series OLED ~~models through Amazon.~~ models. Using specific codes, customers can reduce the price of the 55-inch model to $699 and the 65-inch model to $799. Upon release, the Pro Series OLED aims to lower the barrier to entry for OLED technology through competitive pricing, with the 65-inch model priced at $1,199.99. While the television offers accurate colors, an ultra-slim profile, and precise pixel-level contrast, it is noted to be dimmer than budget mini-LED alternatives or mid-range OLEDs, making it best suited for use in darkened rooms. The device is noted for strong gaming performance, registering under nine milliseconds of input lag with a 4K60 signal. Recent testing by PC Labs has named the Roku Pro Series OLED the “new speed champion for gaming,” noting that it outperformed the more expensive Samsung S95H. In side-by-side testing against the Hisense U6SF Pro, the Roku model won by “a fraction of a millisecond” in terms of input lag.

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