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2 clusters · 5 sources · 7 days · First seen 20 days ago · Last updated 14 days ago

Rotkäppchen-Mumm strategic and regulatory challenges

Overview

German sparkling wine market leader Rotkäppchen-Mumm is navigating significant economic and consumer shifts. The company has expressed opposition to a proposed increase in the sparkling wine tax, with CEO Silvia Wiesner labeling the hike “socially unjust.” Wiesner argued that a 20 percent tax increase would disproportionately impact middle-class consumers, as most volume consumed in Germany is priced below 3.50 euros.

In response to broader trends of declining alcohol consumption and a challenging market environment, the company is pivoting its strategic focus. While sparkling wine remains its core business, Rotkäppchen-Mumm aims to become a leading provider of “enjoyment beverages” by expanding its non-alcoholic offerings, which have seen sales more than double over the last four years.

Entities

Rotkäppchen-Mumm · SPD · Germany · Bundestag · Silvia Wiesner

Timeline

14 days ago

[POLITICS] 3 sources
Rotkäppchen-Mumm pivots to non-alcoholic drinks amid declining alcohol consumption
Rotkäppchen-Mumm is pivoting toward non-alcoholic beverages as alcohol consumption declines in Germany, aiming to become a broader provider of enjoyment drinks.
20 days ago

[BUSINESS] 2 sources
Rotkäppchen-Mumm warns of impact from proposed sparkling wine tax hike
Rotkäppchen-Mumm CEO Silvia Wiesner warns that proposed German sparkling wine tax increases could harm middle-class consumers and lead to lower tax revenues due to decreased sales volumes.

Sources

bild.de · redaktion-paedagogik.de · swr.de · t-online-business.de · www4.mdr.de