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[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 8 sources · 13 days · First seen · Last updated

Saham Bank digital and private banking expansion

Overview

Saham Bank has undertaken significant digital and service expansions. Initially, the bank launched a redesigned mobile application for its general customer base on Android and iOS, featuring enhanced autonomy for individual and corporate clients. This update included the introduction of LiA, an artificial intelligence-based assistant using natural language processing to guide users through services.

Building on its digital transformation, the bank subsequently introduced a new Private Banking & Family Office division. This service model targets high-net-worth individuals and families, focusing on wealth management, asset structuring, and inheritance planning. To support this new division, the bank launched a dedicated mobile application that includes a wealth dashboard, integrated online stock market access, and an AI-powered assistant.

Entities

Saham Bank · LIA · Yassine Sekkat

Timeline

  1. [BUSINESS] 6 sources
    Saham Bank launches new Private Banking and Family Office division

    Saham Bank has launched a new Private Banking & Family Office division in Morocco, offering personalized wealth management, specialized investment expertise, and a new AI-integrated mobile application.

  2. [BUSINESS] 3 sources
    Saham Bank launches redesigned mobile app with AI assistant

    Saham Bank has rolled out a redesigned mobile app featuring an AI assistant named LiA, enhanced card management tools, and improved interfaces for professional and corporate clients.

Sources

africa.businessinsider.com · alphabourse.ma · ceoworld.biz · consonews.ma · idprestige.ma · lebrief.ma · lemaroc360.com · lenouvelliste.ma