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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 2 sources · 15 days · First seen · Last updated

Sale of Marc Jacobs brand from LVMH

Overview

LVMH has finalized the sale of the Marc Jacobs brand to a joint venture between WHP Global and G-III Apparel Group. The transaction is valued between $850 million and $925 million, with both partners holding equal 50% ownership. Under the agreement, WHP Global will manage global brand licensing, while G-III Apparel Group will oversee operations including retail, wholesale, and e-commerce.

Marc Jacobs, who founded the label in 1984, will continue as Creative Director to maintain continuity in the brand’s vision. This sale marks the end of LVMH’s majority stake in the label, which it has held since 1997.

In a Vanity Fair cover story, Jacobs criticized LVMH’s management of the brand, claiming the conglomerate has “done the least possible they can in terms of growing our business.” He also expressed skepticism regarding the future implications of the sale.

Entities

LVMH · WHP Global · Marc Jacobs · Anna Weyant · Vanity Fair

Timeline

  1. 10 days ago

    [BUSINESS] 2 sources
    LVMH completes sale of Marc Jacobs to WHP Global and G-III

    LVMH has completed the sale of Marc Jacobs to a joint venture between WHP Global and G-III Apparel Group in a deal valued at up to $925 million.

  2. 24 days ago

    [BUSINESS] 2 sources
    Marc Jacobs criticizes LVMH in Vanity Fair cover story

    Marc Jacobs appears on the cover of Vanity Fair’s 2026 style issue via a portrait by Anna Weyant, while criticizing LVMH for failing to grow his brand ahead of its sale to WHP Global and G-III Apparel Group.

Sources

abcbourse.com · theindustry.fashion