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3 clusters · 2 sources · 39 days · First seen · Last updated

Salomon brand expansion into fashion

Overview

In August 2026, Kith and Salomon announced the launch of the XT-Evo sneaker, a new silhouette featuring engineered mesh and a Quicklace system. This collaboration marked the first time the two brands partnered to debut a brand-new model rather than a re-colored version of an existing one.

By September 2026, Salomon had established itself as a major footwear trend for the autumn season. The brand transitioned from its traditional focus on outdoor and trekking equipment to a prominent role in global fashion and street style, bolstered by celebrity endorsements and collaborations with luxury fashion houses.

Specifically, the brand’s sneakers have become a staple in street style through endorsements from celebrities such as Bella Hadid, Hailey Bieber, and Rihanna. High-fashion positioning has been further solidified through collaborations with designers like Sandy Liang and luxury labels such as Maison Margiela. This shift reflects a broader fashion trend toward combining luxury aesthetics with functional outdoor gear.

Entities

Salomon · Maison Margiela · Ronnie Fieg · XT‑Evo · Kith

Timeline

  1. about 23 hours ago

    [CULTURE] 2 sources
    Fashion trends highlight H&M luxury aesthetics and Salomon sneakers

    Fashion trends for 2026 highlight H&M's affordable luxury-style bouclé dresses and the rise of French brand Salomon sneakers in mainstream street style.

  2. 9 days ago

    [CULTURE] 2 sources
    Salomon emerges as a major footwear trend for autumn 2026

    French outdoor brand Salomon has become a major fashion trend, with its sneakers embraced by celebrities and luxury fashion collaborators.

  3. about 1 month ago

    [CULTURE] 2 sources
    Kith and Salomon launch XT-Evo sneaker on Aug 7 2026

    Kith and Salomon debut the XT‑Evo sneaker on 7 Aug 2026, offering two colourways and a new upper design, sold via Kith’s app, website and select stores.

Sources

elle.de · instyle.de

This summary has been updated 1 time: see revision history