[REVISION HISTORY]
Salomon brand expansion into fashion
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2026-09-03 04:02 UTC → 2026-09-11 05:23 UTC ·
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In August 2026, Kith and Salomon announced the launch of the XT-Evo sneaker, a new silhouette featuring engineered mesh and a Quicklace system. This collaboration marked the first time the two brands partnered to debut a brand-new model rather than a re-colored version of an existing one. By September 2026, Salomon had established itself as a major footwear trend for the autumn season. The brand transitioned from its traditional focus on outdoor and trekking equipment to a prominent role in global fashion and street style, bolstered by celebrity endorsements and collaborations with luxury fashion houses. Specifically, the brand’s sneakers have become a staple in street style through endorsements from celebrities such as Bella Hadid, Hailey Bieber, and Rihanna. High-fashion positioning has been further solidified through collaborations with designers like Sandy Liang and luxury labels such as Maison Margiela. This shift reflects a broader fashion trend toward combining luxury aesthetics with functional outdoor gear.
Versions
- 2026-09-11 05:23 UTC Salomon brand expansion into fashion
- 2026-09-03 04:02 UTC Salomon brand expansion into fashion
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