[REVISION HISTORY]

Global TV & Monitor Competition: Samsung and LG Rivalry

Updated 15 times since CLSTR started tracking revisions of this situation.

What changed

2026-10-18 18:43 UTC → 2026-10-24 17:33 UTC · added ~~removed~~

Samsung and LG continue to battle for dominance in the global TV and monitor markets, specifically within the premium OLED segments. Samsung maintained its position as the world's top TV supplier in Q1 2026, capturing 31.3% of global sales and a 53.4% share of the premium segment. In the monitor market, Samsung Display aims to secure approximately 48% of the mid-to-large OLED monitor segment by late 2026. LG remains a leader in OLED shipments and is working to double its large-format OLED monitor market share to 20% by year-end. Throughout late summer and autumn 2026, LG implemented aggressive pricing strategies. In ~~early~~ September, the LG ~~OLED evo AI~~ C5 ~~42-inch Smart TV~~ 65-inch model saw ~~a significant price reduction~~ prices drop from ~~1,399€~~ approximately 3,330€ to ~~743€~~ 1,149€ in ~~outlet sections. By early September, an 83-inch~~ Germany. The LG B6 65-inch OLED ~~4K Smart TV (model LG OLED83C66LB) was also noted on Amazon with~~ reached a ~~43% discount. By mid-October 2026, price reductions extended across various product lines and regions. In Europe, the LG UltraWide 34U511A-B 34-inch IPS monitor was discounted to 193€,~~ record-low $1,119.99 on Amazon, while in the ~~Czech Republic, the~~ 55-inch ~~LG 55QNED86A6A smart TV~~ B6 model was offered for under 950€ at ~~11,999 Kč via Alza. In Germany,~~ MediaMarkt ~~introduced VAT-related promotions for~~ in Germany. By late October, ahead of Black Friday, the LG ~~OLED B6 and~~ C6 ~~models. In~~ 55-inch model dropped to $999.99 in the United ~~States, Walmart offered a $200 discount on~~ States. These discounts coincided with privacy concerns raised by the ~~77-inch~~ YouTube channel Gamers Nexus, which suggested LG ~~C5 OLED evo, reducing~~ televisions might record data from home networks while in standby mode. LG denied allegations of continuous recording, stating that voice command processing only begins upon activation and that Automatic Content Recognition (ACR) is an optional feature disabled by default. LG also expanded its ~~price to $1,999.99.~~ product portfolio, introducing the 2026 RGB evo TV lineup and the MAGNIT Gen 2 Micro-LED display. Additionally, the company is reportedly developing a curved Center Information Display for Porsche using a combination of OLED and LCD technologies.

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