[REVISION HISTORY]

Savage X Fenty collection launches and holiday campaigns

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2026-10-11 14:12 UTC → 2026-10-12 19:06 UTC · added ~~removed~~

Rihanna has launched the ‘Piccadilly collection’ for her lingerie brand, Savage X Fenty. The collection features sheer mesh with colorful floral embroidery in shades of pink, teal, and purple, including a black floral lace underwire corset and a matching thong. Following Rihanna’s buyout of her former partner TechStyle Fashion Group, the brand operates under her direct ownership with a focus on body inclusivity. Promotional materials for the Piccadilly set have featured various public figures, including Rihanna, Vin Diesel, Ja Rule, Danielle Brooks, Draya Michele, Kaliii, and Savannah James. Expanding the brand's offerings, Rihanna has since promoted the ‘Romantic Corded Lace’ collection, featuring red lace sets designed with textured, elastic lace. Most recently, the brand debuted a holiday campaign centered on the ‘Satin Secrets’ collection. This campaign features a purple-themed ensemble, specifically the ‘Purple Pursuasion’ colorway of the Satin Secrets Lace Brazilian Panty, which includes floral lace and contrasting light-blue straps, paired with a high-waisted garter belt and sheer thigh-high stockings. In ~~a subsequent holiday campaign debuting in~~ early October, Rihanna ~~appeared alongside~~ debuted a new holiday campaign featuring her three children with A$AP Rocky—RZA, Riot, and Rocki—wearing matching red-and-white snowflake-patterned hooded onesies. ~~The professional photoshoot featured a winter-themed set with props such as penguins, polar bears, and a tent under a star-filled sky.~~ This marks the first time all four family members have appeared together in a professional campaign since the birth of Rocki in September 2025. The photoshoot utilized a winter-themed set with props such as penguins, polar bears, and a tent under a star-filled sky. Social media content from the campaign shows the children playing in a setting with ornaments and faux snow. The campaign also highlights a holiday collection featuring coordinated outfits for adults, kids, and babies in colors such as ‘Dark Cherry Après X Knit Print’ and ‘Red Cognac Après X Knit Print’.

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