[REVISION HISTORY]

Sazerac acquisition of Au Vodka

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2026-08-18 04:34 UTC → 2026-08-18 08:06 UTC · added ~~removed~~

US spirits group Sazerac has entered into a binding agreement to acquire the UK-based Au Vodka. While official financial terms were not disclosed, reports suggest the deal is valued at approximately £500 million or €600 million, potentially including future payments. Au Vodka, founded in 2017 by Charlie Morgan and Jackson Quinn, has established itself as a major player in the UK’s ready-to-drink cocktail market, known for its distinctive gold-colored bottles. The acquisition is intended to strengthen Sazerac’s global portfolio and expand its presence in the UK market. Recent reports indicate the deal could be worth up to £500 million (approximately €584 million). If the transaction is completed, founders Morgan and Quinn are expected to receive payouts exceeding £100 million each. Au Vodka, which originated in Swansea, Wales, has achieved significant growth through social media marketing and partnerships with high-profile figures such as Floyd Mayweather and Jake Paul. The acquisition is subject to customary completion conditions and is expected to close within weeks.

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