[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 10 sources · 3 days · First seen · Last updated

Sazerac acquisition of Au Vodka

Overview

US spirits group Sazerac has entered into a binding agreement to acquire the UK-based Au Vodka. While official financial terms were not disclosed, reports suggest the deal is valued at approximately £500 million or €600 million, potentially including future payments.

Au Vodka, founded in 2017 by Charlie Morgan and Jackson Quinn, has established itself as a major player in the UK’s ready-to-drink cocktail market, known for its distinctive gold-colored bottles. The acquisition is intended to strengthen Sazerac’s global portfolio and expand its presence in the UK market.

Recent reports indicate the deal could be worth up to £500 million (approximately €584 million). If the transaction is completed, founders Morgan and Quinn are expected to receive payouts exceeding £100 million each. Au Vodka, which originated in Swansea, Wales, has achieved significant growth through social media marketing and partnerships with high-profile figures such as Floyd Mayweather and Jake Paul. The acquisition is subject to customary completion conditions and is expected to close within weeks.

Entities

Charlie Morgan · Au Vodka · Eden Hazard · Sazerac · Jackson Quinn

Timeline

  1. 27 days ago

    [BUSINESS] 2 sources
    Au Vodka founder Charlie Morgan in €600 million sale talks

    Au Vodka co-founder Charlie Morgan is reportedly negotiating a €600 million sale of his premium spirits company to the Sazerac Company.

  2. 30 days ago

    [BUSINESS] 8 sources
    Sazerac to acquire Au Vodka in deal worth up to £500m

    US drinks company Sazerac is acquiring Welsh-founded Au Vodka in a deal potentially worth up to £500 million, marking a major expansion for the spirits giant in the UK RTD market.

Sources

balla.com.cy · biznis.ba · ibtimes.co.uk · index.hr · pelop.gr · que.es · swanseabaynews.com · thegrocer.co.uk · thewhiskeywash.com · voetbalprimeur.be

This summary has been updated 1 time: see revision history