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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 6 sources · 28 days · First seen · Last updated
SBT programming strategy shifts
Overview
The Brazilian broadcaster SBT has undergone a strategic shift regarding its programming content. Initially, the network moved to prioritize live football over original telenovelas due to the high costs of drama production and low advertising returns. During this period, SBT sought to increase prime-time viewership by negotiating Champions League rights through 2031 and pursuing broadcasting packages for the Copa do Brasil.
However, following the loss of the Copa do Brasil rights to Globo for the 2027–2030 period, SBT has adjusted its strategy. The network now plans to reinvest in national drama production, aiming to launch an adult-oriented telenovela in 2027 through a partnership with JPO Entertainment.
Entities
Timeline
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about 17 hours ago
[BUSINESS] 6 sourcesGlobo secures major football rights as SBT pivots to dramaGlobo has secured Copa Libertadores rights for SporTV through 2030, while SBT shifts focus to telenovela production after losing major football broadcasting opportunities.
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29 days ago
[BUSINESS] 2 sourcesSBT shifts focus from original telenovelas to live footballSBT is prioritizing live football broadcasts over original telenovela production due to high costs and strong commercial returns from sports, which can boost prime-time viewership by 25%.
Sources
agorarn.com.br · esporte.ig.com.br · meioemensagem.com.br · ouniversodatv.com · portalgeek.co · serious.com