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Seasonal autumn beverage launches and consumer reception

Updated 7 times since CLSTR started tracking revisions of this situation.

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2026-09-05 02:26 UTC → 2026-09-06 17:22 UTC · added removed

In August 2026, major food and beverage brands launched seasonal autumn menus. In Mexico, Starbucks released its Pumpkin Spice lineup and named Christian Alexis Ortiz Hernández as its Barista Champion 2026, who will represent the Mexican market in Costa Rica. 2026. In the United States, McDonald’s introduced a seasonal McCafé lineup featuring apple pie and caramel flavors, such as the Apple Pie Caramel Latte and Frappé, as an alternative to traditional pumpkin spice. These offerings received significant negative feedback on social media, with some customers describing the taste as being reminiscent of ‘drinking a candle’ due to artificial scents. Starbucks also announced the return of its seasonal autumn menu, headlined by the Pumpkin Spice Latte and including new items like the Maple Pecan Macchiato and Iced Apple Crumble Matcha Latte. In Romania, the seasonal range was scheduled for release on September 1. Retailers like Target and Starbucks have been launching these autumn-themed products as early as mid-August, despite summer temperatures persisting in regions such as Lisbon and Southern California. Nespresso expanded its seasonal market with a 2026 autumn coffee collection, including flavors like Pumpkin Spice Cake, Maple Pecan, Cinnamon Apple Crisp, and Gingerbread. the Starbucks Reserve Roastery Tokyo launched a menu featuring domestic pumpkin and seasonal fruits. By early September, McDonald’s confirmed it has removed its Pumpkin Spice Latte from its seasonal menu for 2026, ending a tradition held since 2013. The company is pivoting toward flavors like caramel, apple, and cinnamon to diversify its offerings, cinnamon, specifically utilizing a Caramel Apple Pie flavor inspired by its classic dessert. A spokesperson stated that the absence flavor. Industry data from Datassential suggests this move aligns with shifting consumer preferences, noting a 99% increase in sales of the Pumpkin Spice Latte is not Apple Pie flavors and a permanent removal. In Japan, 49% increase in Caramel Apple sales compared to the Starbucks Reserve Roastery Tokyo has also launched its autumn menu, featuring beverages crafted previous year, while pumpkin spice latte sales grew by the 19th Coffee Ambassador using ingredients such as domestic pumpkin, Kaga stick roasted green tea, grapes, and pears. only 37%.

Versions

  1. 2026-09-06 17:22 UTC Seasonal autumn beverage launches and consumer reception
  2. 2026-09-05 02:26 UTC Seasonal autumn beverage launches and consumer reception
  3. 2026-09-03 20:35 UTC Seasonal autumn beverage launches and consumer reception
  4. 2026-09-02 21:48 UTC Seasonal autumn beverage launches and consumer reception
  5. 2026-08-31 09:03 UTC Seasonal autumn beverage launches and consumer reception
  6. 2026-08-28 13:02 UTC Seasonal autumn beverage launches and consumer reception
  7. 2026-08-27 09:21 UTC Seasonal autumn beverage launches and consumer reception
  8. 2026-08-20 22:50 UTC Seasonal autumn beverage launches and consumer reception

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