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[SITUATION] · [QUIET] · [CULTURE]
2 clusters · 9 sources · 5 days · First seen · Last updated
Seasonal consumer flavor trends
Overview
Consumer interest in seasonal flavors is shifting, with apple-based flavors emerging as a dominant trend on social media platforms like TikTok and Instagram. Data shows a significant decline in pumpkin-related searches, with ‘Pumpkin Spice’ searches dropping by 25.8% in beverages and 43.3% in sweets and snacks compared to previous years. Conversely, searches for apple-based protein bar recipes have increased by 654% annually.
Market data from DoorDash and Instacart indicates that apple is a leading fall flavor in the United States, specifically ranking as the top fall flavor in 18 states, including much of the South and Mid-Atlantic regions, such as New York. While pumpkin spice maintains popularity—with latte orders reaching approximately 59,000 per week during the 2024 fall season—it was not the fastest-growing flavor. Pecan recorded the highest year-over-year increase at 28%, followed by apple and gingerbread. Regional preferences remain varied, with pumpkin dominating in states like California, Oregon, and Washington.
Entities
Timeline
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[CULTURE] 7 sourcesApple emerges as top fall flavor in New York and 17 other states
Analysis of fall ordering data shows apple is the top seasonal flavor in 18 U.S. states, including New York, outpacing pumpkin spice in several regions despite the latter's continued popularity.
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[CULTURE] 2 sourcesApple flavors trend upward on social media as pumpkin spice interest declines
Apple flavors are trending upward on social media, while pumpkin spice searches see a significant decline in beverages and snacks.
Sources
blogs.aupairinamerica.com · hudsonvalleycountry.com · ilialive.gr · shape.gr · theedenmagazine.com · thepioneerwoman.com · theskimm.com · wjpitch.com · womansworld.com