[REVISION HISTORY]

Seasonal food and confectionery launches in Japan

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2026-09-09 06:56 UTC → 2026-09-22 03:36 UTC · added ~~removed~~

Japanese food and confectionery brands are introducing various seasonal and limited-edition products for the autumn 2026 season. In celebration of the Otsukimi moon-viewing tradition, retailers such as Pizza-La have released items like the ‘Sakutto Tsukimi Pie’ and mochi-based pizzas. Pizza Hut is also participating with a ‘Sukiyaki Tsukimi Pizza’ and a Teriyaki Mayo Tsukimi Pizza, available through November 1, 2026. Domino's Pizza is launching a ‘Guilty Tsukimi’ series featuring egg tarts and cheese sauces inspired by moon phases. Other participating chains include Zetria, Pronto Corporation, KFC Japan, and Zesseria. McDonald's Japan is marking the 35th anniversary of its Tsukimi series starting September 2, introducing an eight-item lineup including the ‘Aburi Gyu Sukiyaki-style Tsukimi’ and seasonal moon-viewing pies. This is supported by a marketing collaboration with Uber Eats Japan. Launching September 3, 2026, the campaign titled ‘If it is a delicious Tsukimi, isn't it fine with Uber Eats?’ uses advertisements to contrast traditional moon-viewing with the act of looking down at a delivered meal. From September 4 to September 23, Uber Eats will offer a 10% discount on the delivery-exclusive ‘Onegai Otsukimi LL Set’ at participating ~~locations, though discounts exclude specific variations like~~ locations. Competition among fast-food chains has intensified with diverse menu styles. KFC Japan has introduced the ‘Torori Tsukimi Wafu Katsu Burger Kobore Tartar’, featuring a Japanese-style chicken cutlet, a soft omelet, and increased tartar sauce. Mos Burger has updated its ‘Tsukimi Focaccia’ with a sausage and a new ‘Golden Cheese Sauce’ to create a flavor profile similar to carbonara. Additionally, Wendy's has entered the market with its ‘NY Tsukimi ~~or Aburi Gyu Sukiyaki Tsukimi.~~ Mocchi Burger’, which has gained significant attention on social media. Other brands ~~are expanding their seasonal offerings. Lotte has~~ include Lotte, which launched a limited-edition ‘Yukimi Daifuku Otsukimi ~~Edition’ with yellow mochi, accompanied by an experiential event in Shinjuku from September 25 to 27.~~ Edition’, and Raamen Kagetsu ~~Arashi has~~ Arashi, which introduced the ‘Arashi Genkotsu Ramen Stamina Tsukimi’ at 211 locations, featuring a raw egg to mimic a golden moon. Denny's Japan is hosting its first ‘Otsukimi Fair’ starting September 3, while Mos Burger is introducing a ‘Tsukimi Focaccia’. Tsukimi’.

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