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Seasonal food promotions in Japan

Updated 3 times since CLSTR started tracking revisions of this situation.

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2026-09-21 08:03 UTC → 2026-09-21 23:25 UTC · added removed

Food service providers in Japan have implemented various seasonal and regional promotional campaigns. In late August, Zetteria introduced its ‘Moon Viewing Burger Fair’ across approximately 270 locations, offering several seasonal beef and shrimp-based burger options. Concurrently, Eataly launched its ‘Vacanze a Miyazaki’ promotion at five domestic locations, featuring ingredients such as ‘Hebesu’ citrus from Miyazaki Prefecture to complement premium chicken and beef burgers. By mid-September, major chains expanded seasonal offerings to coincide with the Silver Week holiday period. Pizza Hut Japan announced a ‘Moon Viewing Sale’ providing significant discounts, including up to 56% off takeout for select pizzas and a delivery promotion where the second pizza is discounted by up to 78%. Kappa Sushi continued its ‘Korean Spicy Festival’ with items such as seafood pancake nigiri and spicy shrimp, while also introducing a ‘Lucky Lottery Coupon’ campaign. Under this promotion, the first 500 daily customers can win free plates of premium ingredients, including Hokkaido scallops or medium fatty tuna. Other participating chains include Katsuya, which is offering free large rice portions, and Fujiya Restaurant, which is running a lottery at 28 locations where customers spending 3,000 yen can win meal vouchers, free drinks, or soft serve. As of September 19, 2026, Fujiya Restaurant has extended its lottery campaign across 28 locations, including Tokyo, Kanagawa, Saitama, Chiba, Gunma, Ibaraki, Osaka, and Hyogo. Customers spending 3,000 yen can win prizes such as 1,000 yen meal vouchers, mini soft-serve ice cream, or free drink bar coupons. Additionally, in Gifu, the seafood izakaya Kirakuni. Gifu Tamamiya is hosting a daytime drinking campaign during the holiday period. Expanding on its Silver Week activities, Fujiya announced a three-day promotional campaign from September 21 to September 23, 2026. During this period, offering draft beer for 149 the ‘Marron Mont Blanc’ and the ‘Choco Nama Cake (Small)’ will be available at half price, reducing the cost from 537 yen per glass or an all-you-can-drink option for 999 to 268 yen between 12:00 and 16:00. per item.

Versions

  1. 2026-09-21 23:25 UTC Seasonal food promotions in Japan
  2. 2026-09-21 08:03 UTC Seasonal food promotions in Japan
  3. 2026-09-19 04:12 UTC Seasonal food promotions in Japan
  4. 2026-09-18 04:10 UTC Seasonal food promotions in Japan

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