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Seven-Eleven Japan new product launches

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2026-09-09 12:31 UTC → 2026-09-15 01:51 UTC · added ~~removed~~

Seven-Eleven Japan continued its rollout of new food and dessert products throughout August 2026. Following the early August launch of sweets like the Setouchi Lemon Cake and the expansion of the Seven Premium brand, the retailer introduced limited-edition Seven Premium ice cream on August 18, including the ‘Chocolate Chip Milk Bar’ and the ‘Itachoco Ice Caramel Pudding Flavor’. On August 25, the retailer launched several seasonal offerings. In collaboration with Godiva, Seven-Eleven introduced two limited-edition frozen desserts: a chocolate crepe filled with raw chocolate and chocolate whip, and bite-sized raw chocolate made with Belgian chocolate. Further seasonal expansions included a partnership with Ramen Walker for chilled noodle dishes and the release of the second ‘Pan DE Salad’ sandwich. On August 31, the retailer launched four new products in Niigata Prefecture featuring Kagura Nanban, a traditional vegetable. Developed with local producers and students to reduce food loss, the lineup included a miso rice ball, a cheeseburger, spicy meat miso mazesoba, and vegetable sticks. In early September, the retailer transitioned to seasonal and promotional offerings. From September 2 to September 5, a four-day sale was held on the renewed steamed bun (Chukaman) line. Additionally, starting September 1, the retailer introduced five ‘moon viewing’ (Otsukimi) themed products. To meet autumn demand, the ‘Seven Cafe Bakery’ line introduced a sweet potato cookie on September 8. On September 8, the retailer expanded its seasonal and collaborative dessert lineup. New offerings included the ‘Seven Premium Waffle Cone Mitsuimo Burure’ with Beni Haruka sweet potato paste and caramel sauce, and the ‘Marude Waguri Mont Blanc’ ice bar, developed with Ginza Senpikiya using 100% domestic Japanese chestnuts. Other releases included the ‘Lotte Anzutsumi’ vanilla ice cream with Hokkaido Tokachi adzuki bean paste and a premium ‘Frozen Chocolat Ice’ supervised by Godiva.

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