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Sherwin-Williams and Benjamin Moore 2027 Color Announcements
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2026-10-14 16:23 UTC → 2026-10-28 19:53 UTC ·
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Sherwin-Williams and Benjamin Moore 2027 Color of the Year announcement Announcements
Sherwin-Williams has announced named ‘Celery’ (SW 6421) as its 2027 Color of the Year. The shade is described as a soft, crisp yellow-green and a ‘tinted neutral’ that incorporates elements of khaki, butter yellow, and sage green. The selection is part of the company’s 2027 Colormix Trend Forecast, titled ‘Rewild’. According to ‘Rewild’, which is based on research across residential design, industrial wood, and coatings divisions. Color Marketing Manager Ashley Banbury, Banbury stated the color is intended to reflect priorities of wellness, balance, and connection to the natural world. The shade world, aiming to provide soothing environments that support mental health. ‘Celery’ is categorized as one of ten ‘Continuity Colors’ designed to maintain longevity across various design styles and applications. In a broader parallel industry development, Benjamin Moore has also announced its 2027 selection, choosing ‘Webster Green’. Green’ (HC-130). While Sherwin-Williams focuses on the lighter, herbal qualities of ‘Celery’, Benjamin Moore’s selection is a deep, moody forest green described as a ‘sophisticated jewel tone’ intended tone’. This color serves as the centerpiece of Benjamin Moore’s 2027 Color Trends palette. The company’s selection was determined by an in-house Color Marketing team through a year-long process of observing cultural shifts and design trends to bridge heritage design with contemporary aesthetics.
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- 2026-10-28 19:53 UTC Sherwin-Williams and Benjamin Moore 2027 Color Announcements
- 2026-10-14 16:23 UTC Sherwin-Williams 2027 Color of the Year announcement
- 2026-09-21 18:03 UTC Sherwin-Williams 2027 Color of the Year announcement
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