[REVISION HISTORY]

Shift Up AI Music Video Controversy

Updated 1 time since CLSTR started tracking revisions of this situation.

What changed

2026-08-03 13:05 UTC → 2026-08-03 14:15 UTC · added ~~removed~~

Shift Up, the South Korean studio behind the upcoming action game *Stellar Blade: Blood Rain*, released a promotional K‑pop‑style music video titled “Wanna be in LOVE” on July 31, 2026. The video, ~~which presented~~ featuring the game’s protagonist ~~Evie as a K‑pop idol,~~ Evie, was disclosed as being created entirely with generative AI, and the AI‑Labs logo appeared at the end. Viewers quickly identified visual artefacts and low‑quality animation, labeling the result “AI slop” or “garbage.” The backlash spread across YouTube comments, Reddit threads and other ~~social‑media~~ platforms, with fans questioning the studio’s reliance on AI for marketing and fearing similar techniques might appear in the game itself. By August 3, 2026, YouTube ~~had~~ flagged the video as AI‑altered content, and criticism continued to mount. The episode has become a focal point in broader industry debates over the authenticity and reception of AI‑generated promotional material in gaming. The controversy remains content. Shift Up’s CEO Hyung‑tae Kim defended the ~~dominant discussion surrounding *Stellar Blade: Blood Rain*,~~ approach, saying AI is essential to compete with no larger Chinese studios and will augment, not replace, workers. No release date ~~announced for~~ has been announced; expectations suggest the ~~title.~~ game will not launch before 2027.

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