Shimamura Group retail expansion in Asia

Shimamura Group is executing a retail expansion strategy through various pop-up stores and product launches across Asia.

In late August 2026, the company announced a three-month SHIMA Park pop-up store in Pattaya, Thailand, focusing on brand awareness and cashless transactions. Concurrently, the group planned a joint pop-up store for its Birthday brand at Tokyo Station in Japan, featuring children’s clothing and influencer collaborations. By late August, the expansion continued with the announcement of a limited-time pop-up store in Taoyuan City, Taiwan, scheduled to run from September 2026 through February 2027. This location will feature trend-focused apparel and character goods. Additionally, the company launched a new seasonal line of Sanrio Characters legwear and room shoes through its online Shimamura Park store in Japan.

In mid-September 2026, the brand Chambre announced a temporary pop-up store at the Shimamura Saitama Shintoshin location in Japan, running from September 16 to September 27. This event will feature character-themed items, such as Monchhichi and Disney/Pixar’s ‘Coco’, alongside a collaboration collection with influencer Maki Misaki. The pop-up will exclusively accept cashless payments and offer lottery prizes for Shimamura Park app members. Meanwhile, the retailer’s ongoing collaboration with influencer yumi. for the brand ‘tal. by yumi.’ continues to see interest, specifically with the release of a tiered camisole dress designed to offer a ‘high-end aesthetic at an affordable price point’.