[CLSTR]
< Back to situation

[REVISION HISTORY]

Shimano Fest 2026 and major cycling events in Brazil

Updated 3 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-19 14:17 UTC → 2026-08-21 10:08 UTC · added removed

Shimano Fest 2026 and Giro d'Italia event major cycling events in São Paulo Brazil

The 16th edition of Shimano Fest is scheduled to take place in São Paulo from August 20 to 23 has officially commenced at the Memorial da América Latina. Latina in São Paulo. As the largest bicycle festival in Latin America, the event serves as a major hub for industry professionals, retailers, distributors, and athletes. Organizers expect is expected to attract over 50,000 visitors and generate more than R$ 76 million in business, featuring over 120 exhibitors representing approximately 350 national and international brands. The festival highlights a growing market driven by electric bicycle innovation and mobility trends. In partnership with the festival, initial phase of the ‘Giro d’Italia Ride Like a Pro Brasil’ will debut on August 23. This inaugural 65-kilometre amateur race festival is expected dedicated to host over 5,000 cyclists. The route will pass through various landmarks, B2B networking and professional development, including the Memorial da América Latina, Pacaembu Stadium, inaugural Symposium on Active Mobility, Sport, Cycle Tourism, and the Ipiranga Museum. To accommodate participants, certain streets Entrepreneurship, alongside technical Session Training Days. Industry players are showcasing new products such as OGGI Bikes' Potenza Pro e-MTB, Caloi's Elite Carbon FS Pro, and new Shimano DURA-ACE wheelsets and DEORE groupsets. The festival will be closed open to vehicle traffic during the event. The race is projected to contribute R$ 70 million to general public during the local economy. In a broader context of weekend, featuring various competitions and inclusive sporting activities. Running alongside these festivities are major cycling activities in Brazil, the competitions. The Brasil Ride event is also being held in Pirenópolis, Goiás, from August 21 to 23. This competition features various categories, including 23, featuring MTB Pro, E-Bike Pro, and MTB Sport, with professional and amateur athletes participating in Sport categories on routes reaching up to 70 kilometers. Simultaneously, the inaugural ‘Giro d’Italia Ride Like a Pro Brasil’ is set to debut in São Paulo on August 23. This 65-kilometre amateur race is expected to host over 5,000 cyclists, passing landmarks such as Pacaembu Stadium and the Ipiranga Museum. Mitsubishi Motors is serving as a primary sponsor for both the Giro d’Italia and Brasil Ride events, providing vehicle displays and recovery areas for athletes.

Versions

  1. 2026-08-21 10:08 UTC Shimano Fest 2026 and major cycling events in Brazil
  2. 2026-08-19 14:17 UTC Shimano Fest and Giro d'Italia event in São Paulo
  3. 2026-08-18 23:19 UTC Shimano Fest and Giro d'Italia event in São Paulo
  4. 2026-08-11 17:49 UTC Shimano Fest and Giro d'Italia event in São Paulo

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.