[REVISION HISTORY]

SKIMS expansion and celebrity backing

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2026-07-30 09:23 UTC → 2026-08-03 03:14 UTC · added ~~removed~~

Kim Kardashian continued to promote SKIMS while the brand accelerated its brick‑and‑mortar rollout. Under CEO Jens Grede, SKIMS opened a London flagship and operates 27 owned stores, adding locations in Mexico and the United Arab Emirates. New stores are slated for Seoul later in 2026, with further openings in Delhi and Mumbai that would bring the total to 55 by the end of 2024 and exceed 100 by 2027. Grede reiterated that SKIMS views itself primarily as a fabric company, targeting the majority of shapewear sales that occur in physical retail. Kardashian’s personal real‑estate portfolio was highlighted again, encompassing a minimalist mansion in Hidden Hills (her marital home), a beachfront estate in Malibu, a former Bel Air mansion, a Beverly Hills residence, a Calabasas condo, a new‑build in Palm Springs, and a private lakeside property. The holdings support her estimated $1.4 billion net worth and underscore her role as a high‑profile investor. Hailey Bieber kept her fitness routine in the public eye, posting Instagram photos of herself in tiny pink and black string ~~bikinies~~ bikinis while on the beach with her son and husband. She announced a shift from Pilates to heavy resistance training under personal trainer Kirsty Godso, tailored to her career and family demands. The posts also mentioned her cosmetics brand Rhode, which she founded in 2022 and reportedly sold for $1 billion, adding a business milestone to her ongoing fitness narrative linked to SKIMS promotion. In June, Kardashian posted a beach photo in a white string bikini to showcase SKIMS shapewear and praised Love Island USA contestant Kenzie Annis for wearing a SKIMS lace‑cami set, hinting at further product expansions. Later that month she unveiled the “Fits Everybody Lace” micro‑lingerie collection, featuring a leopard‑print bikini, bralette and thong priced between $20‑$38.

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