< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 7 sources · 1 days · First seen · Last updated

Skyscanner 2027 travel trend projections

Overview

Skyscanner has released reports detailing consumer travel trends projected for 2027. Initial findings focused on regional behaviors in Australia and Singapore, where travelers are prioritizing value, wellbeing, and digital disconnection. In Australia, 65% of travelers expressed a desire to go off-grid to connect with nature, while 80% of Singaporean travelers are seeking ways to disconnect due to digital fatigue.

Subsequent analysis identified a specific global trend termed ‘Grand Odysseys.’ This movement involves an increased interest in historical routes, ancient ruins, and locations linked to legendary narratives. This trend is significantly driven by cinematic influences, with 43% of Millennials and 30% of Gen Z reporting inspiration from films or series set in antiquity. Digital engagement reflects this shift, noted by a 346% year-on-year increase in views for cinematic travel videos on TikTok.

Entities

Skyscanner · Homer · TikTok · Christopher Nolan

Timeline

  1. [CULTURE] 3 sources
    Skyscanner identifies ‘Grand Odysseys’ as major 2027 travel trend

    Skyscanner’s 2027 report identifies ‘Grand Odysseys’ as a major travel trend, where cinematic and historical narratives drive tourists toward ancient ruins and legendary sites.

  2. [BUSINESS] 4 sources
    Skyscanner report identifies 2027 travel trends in Australia and Singapore

    Skyscanner’s 2027 report reveals that travelers in Australia and Singapore are prioritizing digital disconnection, cultural authenticity, and value despite economic pressures.

Sources

fr.euronews.com · it.euronews.com · mediafax.ro · theqldr.com.au · traveltalkmag.com.au · ttrweekly.com · zf.ro