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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 7 sources · 16 days · First seen about 1 month ago · Last updated 27 days ago

SL Benfica commercial partnership extensions

Overview

SL Benfica has secured several long-term commercial extensions. In mid-September, the club and Adidas extended their partnership through 2033 in a deal valued at approximately €20 million per season. This agreement includes the naming rights for the club’s training and youth academy center, which will be renamed the ‘Adidas Benfica Campus’.

Following this, the club renewed its strategic partnership with the digital bank WiZink for an additional five years. The agreement focuses on the marketing of the Benfica Credit Card, a co-branded product that has seen over 60,000 enrollments in Portugal.

Entities

Inês Medina · José Francisco Gandarez · WiZink · Sport Lisboa e Benfica · Rui Costa

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] The Benfica Credit Card has exceeded 60,000 enrollments.
[● 3 SOURCES] Sport Lisboa e Benfica and WiZink have renewed their strategic partnership for an additional five years.
[● 3 SOURCES] The agreement ensures the continued marketing of the Benfica Credit Card.
[● 2 SOURCES] Cardholders can accumulate cashback on purchases to be used for Benfica products and services.
[○ 1 SOURCE] The renewed partnership extends a collaboration that originally began in 2021.

Timeline

27 days ago

[BUSINESS] 3 sources
Sport Lisboa e Benfica and WiZink renew strategic partnership
Sport Lisboa e Benfica and WiZink have extended their strategic partnership for five years, ensuring the continued availability of the Benfica Credit Card, which has over 60,000 users.
about 1 month ago

[SPORTS] 3 sources
SL Benfica and Adidas extend partnership until 2033
SL Benfica and Adidas have extended their partnership until 2033 in a deal worth approximately €120 million, which includes naming rights for the ‘Adidas Benfica Campus’.

Sources

briefing.pt · calcioefinanza.it · footyheadlines.com · marketeer.sapo.pt · mononews.gr · sapo.pt · sportune.20minutes.fr