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2 clusters · 4 sources · 5 days · First seen · Last updated

SmartFit expansion into Venezuela

Overview

Brazilian fitness chain SmartFit has entered the Venezuelan market with the opening of its first location in Caracas. Situated in the Chacaíto Shopping Center, the facility covers more than 2,000 square meters and includes weight training, cardio zones, functional spaces, group classes, and a Smart Spa.

To mitigate economic risks, the company is utilizing a local franchise model operated by Fit Concept Store, C. A., which has previously managed the brand’s locations in Colombia, Panama, and Costa Rica. CEO Diogo Corona noted that the company is entering the market “gradually and cautiously” due to identified demand for high-quality, affordable fitness services.

Membership options at the new site include a Smart Plan starting at $29.99 per month and a Black Plan starting at $34.99 per month, the latter of which provides access to over 2,000 locations across Latin America.

Entities

Diogo Corona · Fit Concept Store, C. A. · Caracas · Smart Fit · Edwin Arenas

Timeline

  1. 2 days ago

    [BUSINESS] 2 sources
    Smart Fit opens first Venezuelan gym in Caracas

    Smart Fit has opened its first Venezuelan gym in Caracas, marking its expansion into its 17th country through a franchise model managed by Fit Concept Store, C. A.

  2. 7 days ago

    [BUSINESS] 3 sources
    SmartFit expands to Venezuela with new Caracas location

    Brazilian gym chain SmartFit has entered the Venezuelan market, opening its first 2,000-square-meter facility in Caracas via a local franchise model.

Sources

2001online.com · alertas24.com · contrapunto.com · moneyreport.com.br