< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 16 days · First seen · Last updated

Snow Man members appointed brand ambassadors

Overview

Members of the Japanese group Snow Man have secured high-profile brand ambassador roles for different industries.

In mid-September 2026, Koji Mukai was appointed as a brand ambassador for Burberry. Burberry’s Chief Creative Officer, Daniel Lee, described Mukai as a ‘truly wonderful talent.’ Mukai, who previously appeared as a ‘Friends of the House’ at the 2026 Summer Collection show, expressed his desire to share the brand’s charm and creative vision.

By late September 2026, fellow group member Ren Meguro was named a brand ambassador for Mizuho Financial Group. Meguro will represent the entire corporate brand following a previous role as an image character for Mizuho Bank. To mark the appointment, a documentary-style television commercial filmed in Canada, titled ‘Challenging with Youth: The Canada Challenge Edition,’ is scheduled to air on October 1, 2026.

Entities

Snow Man · Daniel Lee · Ren Meguro · Koji Mukai · Mizuho Financial Group

Timeline

  1. [BUSINESS] 2 sources
    Ren Meguro appointed Mizuho Financial Group brand ambassador

    Ren Meguro of Snow Man has been named brand ambassador for Mizuho Financial Group, starring in a new documentary-style commercial filmed in Canada.

  2. [CULTURE] 2 sources
    Koji Mukai appointed as Burberry brand ambassador

    Koji Mukai of the Japanese group Snow Man has been named a brand ambassador for Burberry, following his long-standing support for the fashion house.

Sources

35-45.net · the-miyanichi.co.jp · thefirsttimes.jp · wwdjapan.com