[REVISION HISTORY]

Sony 2026 BRAVIA True RGB TV rollout expands

Updated 6 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-28 14:23 UTC → 2026-09-02 15:56 UTC · added ~~removed~~

In late July 2026, Sony unveiled its 2026 BRAVIA range featuring True RGB Mini-LED backlight technology, debuting the flagship Bravia 9 II in Germany and Thailand alongside the lower-tier Bravia 3 II. German pre-orders for the Bravia 3 II ranged from €849 to €2,999, while the Bravia 9 II was priced between €3,049 and €34,999, with a 25% bundle discount offered on select home-cinema products. Sony Thailand launched the line under the “Cinema is Coming Home” concept, offering the 85-inch Bravia 9 II (139,990 THB), the first True RGB BRAVIA 7 II (52,990 THB), and a configurable Bravia 3 II up to 100 inches. This launch included a new BRAVIA Theatre audio suite. On 30 July, the rollout reached India via Lotus Electronics, which introduced the series at its Indore flagship showroom. By early August, Sony India expanded the lineup with the 115-inch Bravia 9 II—the largest TV released by the company in India—priced at ₹45,99,900 (with a best-buy price of ₹28,99,990). By late August, Sony clarified its technology strategy, noting that while the “True RGB” branding applies to flagship LED LCD models using three independently controlled red, green, and blue diodes, the company remains committed to a diverse range of displays including OLED and QD-OLED. To expand its OLED reach, Sony officially launched the Bravia 6 OLED series, a mid-range option available in sizes from 48 to 83 inches. ~~These models utilize WOLED panels designed for increased brightness—reaching approximately 1,000 nits—at~~ By early September, industry developments highlighted a ~~lower cost. The series features the MediaTek Pentonic 800 processor, 120 Hz refresh rate, and four full-bandwidth HDMI 2.1 ports to support gaming. Technical reviews of the~~ broader shift toward specialized RGB LED architectures. Sony’s Bravia 9 II ~~continue~~ utilizes this system to ~~highlight its high brightness and~~ provide superior color ~~accuracy, though it remains positioned as a premium, expensive option.~~ accuracy and scalability, allowing for screen sizes ranging from 50 to 115 inches, which bypasses the size limitations typically associated with OLED panels.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.