[REVISION HISTORY]

K-Beauty global expansion and market shifts

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What changed

2026-09-18 21:46 UTC → 2026-09-19 10:52 UTC · added ~~removed~~

The global K-beauty market is undergoing rapid expansion, with its valuation projected to grow from $118.3 billion in 2025 to $252.4 billion by 2033. This growth is fueled by an integrated ecosystem combining biotechnology, dermatologists, and aesthetic clinics. In 2025, North America held the largest market share as Korean beauty trends transitioned to mainstream consumption. Major corporations are seeing significant shifts in North America and Europe. LG Household & Health Care’s North American revenue has surpassed its Chinese revenue, while APR reported massive surges in both North American and European sales. Amorepacific also saw a 56.5% rise in Americas revenue. CJ Olive Young has expanded its ‘Olive Young K-Beauty Edit’ into approximately 580 Sephora stores in the U.S., with plans to reach Canada, the UK, and the Middle East by 2027. This demand has triggered a surge in South Korean Original Design Manufacturer (ODM) companies like Cosmecca Korea, Kolmar Korea, and Cosmax. Additionally, the industry is expanding into the ‘inner beauty’ sector, also known as ‘K-Wellness’ in the United States. This category, which focuses on supplements like collagen and probiotics, is projected to reach 2 trillion won in South Korea by 2025. Retailers like Olive Young are capitalizing on this trend, reporting 30% average annual sales increases in the category and opening wellness-focused stores in California. Brands such as Kanebo, Parnell, and GLAM. D are gaining traction through specialized skincare and ingestible products, including jellies and functional beverages. Brazil ~~remains~~ has emerged as a ~~key growing market, with Korean cosmetics exports rising~~ major global driver for the industry. Following an 86.4% increase in exports in the first half of ~~2026. Meanwhile, in~~ 2026, sales of South ~~Africa,~~ Korean cosmetic products in Brazil have surged by 135% in value over the ~~K-beauty market~~ last year. Research from NIQ indicates that Latin American growth is ~~expanding with a focus on hair care, a segment projected to reach $9.1 million by 2033.~~ outpacing Europe (58%), North America (53%), and Asia-Pacific (27%).

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