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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 2 sources · 26 days · First seen · Last updated
South Korean regional product export initiatives
Overview
South Korean local governments and industries are conducting various promotional events to expand the international presence of regional products.
In Los Angeles, Yeongju City participated in the 53rd LA Korean Festival, showcasing 35 different agricultural and specialty food items, including red ginseng and processed goods. The initiative aims to leverage interest in ‘K-Food’ to increase brand recognition and export channels among Korean-American and local American consumers.
In China, 31 certified Jeju rural convergence industry companies held a three-day promotional event in Shanghai. The event featured 82 products, utilizing buyer consultations and marketing support from social media influencers to strengthen the market presence of Jeju’s food and cosmetic products.
Entities
Timeline
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[BUSINESS] 2 sourcesSouth Korean industry and agriculture sectors host regional development events
South Korean masters gathered in Gyeongju to share quality innovation expertise, while Jeju agricultural businesses promoted certified products to buyers in Shanghai, China.
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[BUSINESS] 3 sourcesYeongju City promotes local agricultural products at LA Korean Festival
Yeongju City showcased 35 local agricultural products, including red ginseng and processed foods, at the 53rd LA Korean Festival to expand export opportunities in the United States.
Sources
hidomin.com · jejusori.net