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2 clusters · 4 sources · 2 days · First seen 21 days ago · Last updated 19 days ago

South Korean tourism price stability measures

Overview

South Korean local governments are implementing measures to prevent price gouging and ensure service quality ahead of major upcoming tourism events.

In Seoul, authorities are preparing for the Seoul International Fireworks Festival by inspecting hotels in the Yeongdeungpo, Mapo, and Yongsan districts. This follows reports of hotel room rates near Yeouido surging to between 2 million and 6 million KRW per night. The Seoul Metropolitan Government plans to monitor online travel agencies and enforce regulations requiring clear price displays to prevent unfair practices and unilateral cancellations.

Similarly, Yeosu City has established an ‘Accommodation and Food Service Price Stability Task Force’ in anticipation of the 2026 Yeosu World Island Exhibition. The city is monitoring price trends, hygiene, and service standards in popular areas to maintain a welcoming environment for tourists. To support local consumption, Yeosu is also promoting travel programs designed to reduce the financial burden on visitors.

Entities

Seoul International Fireworks Festival · Yeosu City · Yeouido · Seoul Metropolitan Government · 2026 Yeosu World Island Exhibition

Timeline

19 days ago

[BUSINESS] 2 sources
Yeosu City targets price gouging ahead of 2026 Island Exhibition
Yeosu City is strengthening price and service monitoring in accommodation and dining sectors to prevent price gouging ahead of the 2026 Yeosu World Island Exhibition.
21 days ago

[BUSINESS] 2 sources
Seoul authorities inspect hotels to prevent price gouging ahead of fireworks festival
Seoul authorities are inspecting hotels near Yeouido to prevent price gouging ahead of the Seoul International Fireworks Festival, as some room rates have surged to 6 million KRW.

Sources

idsn.co.kr · mbn.co.kr · namdonews.com · womannews.net