Spanish gastronomy and hospitality industry events

The Spanish gastronomy and hospitality sectors are preparing for several major industry events in 2026.

Taste! 2026 is scheduled to take place in León from August 24 to 29, focusing on gastronomy, tourism, and mixology to highlight regional ingredients and business opportunities.

Additionally, the Auténtica 2026 forum will be held on September 14 and 15 at FIBES in Sevilla. This event aims to connect approximately 12,000 decision-makers from the retail, distribution, and Horeca sectors, featuring over 321 exhibiting companies and 267 experts. Discussions will center on achieving growth while maintaining industry identity, improving profitability, and managing professionalized business models. A key component will be the presentation of the 2025-2026 Restaurant Brand Observatory report. The forum will also host the ‘Culinary Fest by Gusto del Sur’, which explores the connections between cuisine, culture, and territory. Renowned chefs, including Diego Guerrero, Begoña Rodrigo, and Pepe Solla, are expected to participate. Special sessions will focus on maritime resources, innovation in marshland environments, and traditional knowledge in shellfish harvesting.

Industry professionals continue to monitor transformations driven by changing consumer habits and digital competition. This includes the impact of GLP-1 medications, such as Ozempic, which are altering appetite and dietary preferences in regions like Barcelona by influencing satiety and a preference for fresher, more nutritious foods over ultra-processed options. Furthermore, the tension between online commerce and physical retail continues to reshape expectations, as digital platforms offer convenience and instant price comparisons that force traditional stores to adapt to a landscape defined by immediacy.