[REVISION HISTORY]

Atresmedia and ITV Studios weigh lawsuit against Mediaset

Updated 9 times since CLSTR started tracking revisions of this situation.

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2026-09-08 18:49 UTC → 2026-09-13 09:41 UTC · added ~~removed~~

The legal battle over the Pasapalabra format has expanded to include trademark restrictions on the iconic “El Rosco” name. A court ruling confirmed that the trademark belongs to ITV Studios, forcing Mediaset to rename its segment to a generic “prueba final” or similar label. This decision caused viewer confusion, necessitating corrections on the programme’s casting website. In response, Mediaset ~~has~~ launched its new Telecinco game show, “Rueda la letra,” hosted by Carlos Sobera. To navigate intellectual property constraints, the network registered several alternative names for its ~~segments, including “La rueda de las palabras,” “La rueda de las letras,” “Palabras ocultas,” “Sin palabras,” and “La Rueda.” Filings with the Spanish Patent~~ segments and ~~Trademark Office (OEPM) also revealed~~ utilized a ~~new~~ logo featuring a circular element designed to evoke the “Rosco” ~~visual using blue and magenta tones.~~ visual. Following its premiere on September 7, the program—produced by Mediaset España in collaboration with Bulldog TV—has faced immediate ~~scrutiny. Despite featuring celebrity participants and a starting jackpot of 200,000 euros, viewers on social media have raised questions~~ scrutiny regarding its similarities to the rival format. ~~The show is directed by Rafa Guardiola, who previously directed “Pasapalabra” during its tenure on Telecinco.~~ On September 8, ~~the conflict escalated as~~ Atresmedia and ITV Studios prepared legal action against ~~Mediaset. They allege~~ Mediaset, alleging that “Rueda la letra” infringes upon the intellectual property rights of “Pasapalabra,” specifically citing similarities in the program’s structure and mechanics. The dispute centers on the new show’s wheel-based challenge and its weekday 19:00 time slot, which directly precedes “Pasapalabra” on Antena 3. By September 11, the scrutiny intensified as reports indicated that several segments and questions used in “Rueda la letra” appeared to be recycled from previous editions of “Pasapalabra” aired on Telecinco between 2015 and 2019. While Telecinco maintains the contest is distinct, the show recorded a 7.1% audience share in its first week, significantly lower than the 17% achieved by “Pasapalabra” on Antena 3.

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