Spirit Halloween seasonal retail expansion

Spirit Halloween is expanding its seasonal retail footprint through the rollout of Spirit Christmas stores. For the 2026 holiday season, the company plans to open 44 locations across 15 states, with the potential for additional sites if opportunities arise.

According to a spokesperson from parent company Spencer Gifts and Spirit Halloween Superstores, 39 of these locations will be transformed from Spirit Halloween stores into Spirit Christmas stores. This expansion follows initial testing in 2024 and a subsequent rollout of 30 pop-up locations last year. The company aims to bring interactive in-store experiences to guests by targeting high-visibility areas such as malls, lifestyle centers, and major downtown retail districts.

Spirit Christmas stores will offer festive apparel, inflatables, animatronics, decor, and ornaments. While Spirit Halloween maintains a presence in all 50 U.S. states, the Spirit Christmas brand is currently limited to 15 states, including Connecticut, Florida, Illinois, Indiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, and Virginia. In Massachusetts, new locations are slated for Dartmouth, Natick, and North Attleboro, while Connecticut will host locations in Manchester and Milford. Texas is not included in the current Spirit Christmas store locator, and Maine and New Hampshire will not have Spirit Christmas locations for the 2026 season.