Startup pitches on Die Höhle der Löwen

On the entrepreneurship television show ‘Die Höhle der Löwen’, various startups have presented business models to investors.

Markus Flagner pitched ‘Penice’, a male intimate care gel designed to neutralize odors using ingredients like zinc, rhubarb, and radish extracts. Flagner, appearing in a prince costume, sought an investment of 70,000 euros for a 25.1 percent stake, stating his goal is to break ‘the last great taboo of the man.’

In related pitches, Hamburg-based Loume Tech GmbH presented a sleep-aid device that utilizes red light, meditations, and a projected ‘breathing ring’ to assist users. Founders Viktor Dik and Markus Schnauer sought 350,000 euros for a 10 percent stake in the company. During the presentation, investor Johannes Kliesch called his wife to seek her opinion on the device, which he noted he already uses at home.

During the show’s 20th anniversary season, Alena Leeb, founder of Poppy’s, secured 40,000 euros for 40 percent of her company from investors Johannes Kliesch and Carsten Maschmeyer, following discussions regarding the logistics of shipping frozen goods. Leeb shared an emotional moment with Frank Thelen, mentioning his autobiography helped her and her husband avoid personal insolvency in the past. Additionally, Anton Vrouzos and Marius Ludwig secured an investment from Ralf Dümmel for a specialized drain cleaning tool. The current jury includes investors such as Ralf Dümmel, Janna Ensthaler, Frank Thelen, and Carsten Maschmeyer.